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Conflict Detection
for Digital Agency & Marketing

Ad dollars, media rebates, and opaque vendor relationships create a minefield of conflicts.

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Common Conflict Patterns in Digital Agency & Marketing
The Media Rebate
An agency receives a 15% volume rebate from a major broadcaster but never discloses it to clients β€” instead …
High Risk
The Principal Trade
An agency buys digital inventory for its own account, then resells it to clients at a markup without disclosin…
Medium Risk
The Competing Client
An agency pitches two direct competitors simultaneously, using insights from one to inform strategy for the ot…
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10
Party Types Tracked
3
Conflict Scenarios
Annual
Disclosure Required
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Detection Engine
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Visual Examples

How conflicts actually happen
in Digital Agency & Marketing

These diagrams show the relationship patterns ConflictCheck is designed to detect β€” before they become legal or financial crises.

The Kickback Triangle
A manager routes contracts to a secretly owned vendor, who pays kickbacks back. The owner pays inflated prices and never knows.
Pays feesAwards contractsKickback $$$Never disclosedOwner / PrincipalManager!Vendor (secretly owned)
Normal relationship
Kickback / fraud
Hidden / undisclosed
Financial payment
The Dual Role Conflict
One individual serves two parties whose interests are directly opposed β€” a textbook undisclosed conflict of interest.
RepresentsAlso servesUndisclosed benefitParty ASame Person!Party BPersonal Gain
Normal relationship
Kickback / fraud
Hidden / undisclosed
Financial payment
🚨 Real Scenario: The Media Rebate
An agency receives a 15% volume rebate from a major broadcaster but never discloses it to clients β€” instead directing disproportionate spend to that channel to maximize their rebate.
What ConflictCheck would flag
⚠ Shared entity or address detected between parties
⚠ Financial transaction with unregistered recipient
⚠ Annual disclosure not completed by key party
Who ConflictCheck Monitors

Every party. Every role.
All mapped automatically.

ConflictCheck tracks all 10 key party types in Digital Agency & Marketing β€” cross-referencing relationships and public records continuously.

🏒
Agency Partners / Principals
Undisclosed ownership in media vendors or tech platforms used for clients
Conflict Risk
πŸ“Ί
Media Buyers
Rebate arrangements creating incentive to favor certain media channels
Conflict Risk
πŸ’Ό
Advertisers / Clients
Undisclosed competitive conflicts when agency serves competing brands
Conflict Risk
🌐
Ad Networks / DSPs
Principal arrangements where agency profits from spread between buy and sell price
Conflict Risk
πŸ’»
Technology Vendors
Undisclosed referral fees from MarTech vendors recommended to clients
Conflict Risk
🎨
Creative Contractors
Undisclosed rate markups on freelancer costs billed to clients
Conflict Risk
πŸ“Š
Analytics Partners
Data sharing arrangements benefiting the agency at client expense
Conflict Risk
🀝
Holding Company Executives
Directing business to affiliated entities without disclosure
Conflict Risk
πŸ“‘
Platform Reps (Google/Meta)
Undisclosed commercial incentives tied to spend targets
Conflict Risk
πŸ“‹
Influencer Networks
Undisclosed ownership or financial stakes in influencer platforms recommended to clients
Conflict Risk
Documented Scenarios

These aren't hypotheticals.
They happen every day.

🚨
The Media Rebate
An agency receives a 15% volume rebate from a major broadcaster but never discloses it to clients β€” instead directing disproportionate spend to that channel to maximize their rebate.
🚨
The Principal Trade
An agency buys digital inventory for its own account, then resells it to clients at a markup without disclosing it was acting as a principal rather than an agent.
🚨
The Competing Client
An agency pitches two direct competitors simultaneously, using insights from one to inform strategy for the other.
How It Works

Systematic protection,
not one-time audits.

πŸ—ΊοΈ

Map Every Party

Import parties via spreadsheet, document upload, or manual entry. ConflictCheck deduplicates, maps beneficial ownership, and cross-references public records automatically.

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AI Conflict Detection

Our engine finds the connections manual reviews miss β€” shared addresses, overlapping ownership, dual roles, and transaction patterns that indicate fraud.

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Annual Disclosures

Every party certifies annually. Overdue disclosures escalate automatically. Everything stored immutably β€” timestamped, signed, legally defensible.

Other Industries

ConflictCheck covers 20 industries.

Ready to map your Digital Agency & Marketing
conflict exposure?

Start your free 180-day trial. Add your parties in minutes. ConflictCheck does the rest.